https://www.youtube.com/watch?v=cfJxwhzgvS4
Continuing on from my last post, I will be analysing in this post the successes of another film trailer. This time, however, I will be angling my analysis towards the trailer promoting a different genre of film. The trailer for comedy movie The Inbetweeners 2 shares attributes with the previous trailer I analysed: Star Trek Into Darkness, in that the aim of the trailer is to attract a previous following from the original audience of the franchise but also the trailer, similar to Star Trek Into Darkness, is aiming to attract new fans to the franchise with the release of the trailer.
However, despite this, the trailer's primary focus is to attract and maintain the attention of the franchise's original cultural following of a fan-base. Featured in the trailer are jokes that mainly fans of the previous movie and whom viewed the television programme when it was on air are more likely to be familiar with as well as the characters and their attitudes such as the character of Jay Cartwright being a predatory sex pest, the character of William Mckensie being a know-it-all and a hopeless romantic; the character of Neil Sutherland being somewhat of a dim witted character and the character of Simon Cooper being quietly successful with the ladies. These charcters and their stories as a group of friends and their individual stories is the appeal to the existing demographic and the trailer is arguably more attributable and relatable to fans of this demeanour.
Additionally, the original fan-base of the series are being provoked into the viewing of the new film as ideally they are keen to revisit the characters and the story for a second time. One of the criticisms I would cite upon the trailer, however, is that fans of the old television series and the original movie are not being treated to any new, original jokes or humour with the viewing of the trailer and this may lead some sceptical fans to believe that the franchise has been unsuccessful in it's attempts to adapt and evolve in an ever developing market of competing comedy films, as fans are served up jokes of which they are familiar and have been exposed to on such regular occasion, their continued repetition may become monotonous.
The use of the music used within the trailer is to reflect the mood and atmosphere exhibited in the trailer is one of uplifting spirit and adds zealous energy to the events unfolding on the screen for the audience. The music is intentionally uplifting in the trailer to transmit feelings of a carefree and relaxed attitude to the viewer.
It is evident from the title of the film "The Inbetweeners 2" that the film is intended as a sequel to the franchise's original movie "The Inbetweeners Movie" which was released in August 2012, therefore it can be expected that the film appeals to the niche existing fanbase of which it has gathered from not only the success of the first movie but additionally the original television series which aired on E4 from 2008.
It is also evidently clear that the trailer is that of which belongs in the comedy genre due to the humorous nature of it's jokes even to those of the original fandom who may have already been exposed to them. It could also be argued consequently that it is the clear and unmistakeable immature phrasing of the jokes featured within the franchise that make it a synonymous feature attributable to it, playing to the strengths of the immature minds of it's male orientated target demographic reaching from the age of 18 up to, but by no means exceeding, 30.
It is also a clear inference from the title that the film is appealing to an existing audience and through the production and subsequent release of the new film, fans should be suitably appeased with the new edition and consequent addition to the continuingly humorous story of The Inbetweeners.
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