Here is listed the 11 questions we used in our audience feedback survey:
Q1: Are you Male or Female?
Q2: Age?
Q3: Is the storyline compelling and exciting to you as a viewer how could it be improved?
This chart effectively shows that more viewers from our target audience found our storyline compelling and exciting, which is the result we were hoping to achieve as this informed us that we had gauged our target audience effectively and correctly.
Q4: Have you seen any films or trailers that are stylistically similar? If so, what are they?
This chart again shows that we were correct in targeting our film toward that of an older audience as they better understood the genre that we were hoping to replicate as many members of the audience within the higher audience range bracket had seen films of the Social Realism genre previously whereas as our graph dictates those of a younger audience were not fully aware of the genre and it's true meaning.
Q5: What genre do you feel our trailer conforms to? Please tick one or more
Q6: Do you feel the music of the trailer applies to the genre above? If not why?
Q7: Do the Film Poster and Magazine Cover share similarities? If so what?
Q8: Did the editing feel jumpy at stages?
Q9: Do you feel this trailer represents real life situations?
I was pleased with this result as this showed that most students across all of the age brackets were able to correlate our work and relate it to real life situations, indicating that our trailer was realistic and relevant to real life situations.
Q10: Do
you have any extra comments on the trailer, poster or magazine trailer?
Q11: After
seeing the trailer would you be tempted to go see the film? If so why?
As part of the evaluation process we decided to screen our work to adolescents of varying ages, as test audiences and gather feedback from them after having seen our work, we felt that this was important for us as it would allow us to gauge whether we had set our target demographic appropriately and accordingly. We screened our work to groups of three age categories. asking a total of 11 males between the ages of 14 to 18
8 Females between 14 and 18
(14 being under target audience age)
The first set of adolescents that we showed our work to were a male and female audience between the ages of 14 and 15 years old. These were Year 10 students. Our second screening was shown to Year 10 students between the ages of 15 and 16 years of age and GCSE, Year 11 students. Our third screening was shown to students in the Lower 6th Form, Year 12 students, between the ages of 16 and 17. To begin with, we were solemnly disheartened with the first results that we received from our audience feedback. These results were collected from the Year 10 students and we were largely slated in this set of feedback results with students commenting, bemoaning, the fact that they: "Didn't really understand the storyline" and they didn't "want to watch a film about smoking", it was comments such as this that led to us becoming largely irritated and thinking that at one point we had totally misjudged the required needs that audiences of an adolescent demographic were looking to be fulfilled when viewing our work. The second set of results that we received were from Year 11 students and did not improve our feelings and we were left in a greater sense of annoyance at the fact that we had misjudged and misinterpreted the Codes and Conventions of not only the genre (as only a few people were able to identify our work as a Social Realism) but also the pace and music choice used in the trailer as similarly students were commenting on the fact that our music choice was not appropriate for the accompanying footage shown on the screen. Many students within the second screening commented that the music used in the trailer was too reminiscent of music from an action film trailer and as such, they felt the soundtrack and footage did not complement each other effectively given the genre of our film. The heightened emotion and tension created by this music resulted in a non correlation of expected action by the viewer, from the footage on the screen leaving some audience members confused as to the plotline and the story of our piece.
I was pleased with the fact that nearly all of the students were able to see a consistency within my Ancillary Texts to that of my main trailer, this is a fact that pleased me as this confirmed that my style consistency had been well informed and the target audience were able to see the correlation between all three pieces of work.
However, despite our negative experiences of showing our work to Year 10 and Year 11 students, it came largely with relief and an enormous sense of surprise that upon our final screening to Media Studies students in Year 12 that they understood the storyline of the piece and our creative decisions that we had elected to take such as our music choices for example. These results largely impressed both me and Zach as we realised that we had decided upon our target demographic of 17- 20 year old adolescents with particular accuracy. It was with this age category that our work proved to be the most popular and successful; a fact with which we were very pleased and impressed with. This also showed that, with our film proving unpopular with a younger audience than that with which we were aiming for we had gauged our target audience effectively and correctly in terms of content and level of maturity. The majority of people were of the view that the film trailer and the two ancillary texts produced in conjunction with it, shared recognisable consistencies between all of the three products, which again I was extremely pleased and relieved with.
In conclusion, I was impressed with how our audience feedback went as it affirmed that we had chosen our target demographic correctly. Upon reflection, were we to repeat the coursework, I would most likely have changed the music choice within the trailer as upon reflection it maybe was too dramatic for the mitigating circumstances within the trailer. The audience feedback provided us with useful information as to how audiences reacted to our work and what further improvements to make were we to repeat the task, having understood the feedback in a positive light, I am pleased that we undertook the task as it highlighted areas whereupon we can successfully improve our work in the future.
As part of the evaluation process we decided to screen our work to adolescents of varying ages, as test audiences and gather feedback from them after having seen our work, we felt that this was important for us as it would allow us to gauge whether we had set our target demographic appropriately and accordingly. We screened our work to groups of three age categories. asking a total of 11 males between the ages of 14 to 18
8 Females between 14 and 18
(14 being under target audience age)
The first set of adolescents that we showed our work to were a male and female audience between the ages of 14 and 15 years old. These were Year 10 students. Our second screening was shown to Year 10 students between the ages of 15 and 16 years of age and GCSE, Year 11 students. Our third screening was shown to students in the Lower 6th Form, Year 12 students, between the ages of 16 and 17. To begin with, we were solemnly disheartened with the first results that we received from our audience feedback. These results were collected from the Year 10 students and we were largely slated in this set of feedback results with students commenting, bemoaning, the fact that they: "Didn't really understand the storyline" and they didn't "want to watch a film about smoking", it was comments such as this that led to us becoming largely irritated and thinking that at one point we had totally misjudged the required needs that audiences of an adolescent demographic were looking to be fulfilled when viewing our work. The second set of results that we received were from Year 11 students and did not improve our feelings and we were left in a greater sense of annoyance at the fact that we had misjudged and misinterpreted the Codes and Conventions of not only the genre (as only a few people were able to identify our work as a Social Realism) but also the pace and music choice used in the trailer as similarly students were commenting on the fact that our music choice was not appropriate for the accompanying footage shown on the screen. Many students within the second screening commented that the music used in the trailer was too reminiscent of music from an action film trailer and as such, they felt the soundtrack and footage did not complement each other effectively given the genre of our film. The heightened emotion and tension created by this music resulted in a non correlation of expected action by the viewer, from the footage on the screen leaving some audience members confused as to the plotline and the story of our piece.
I was pleased with the fact that nearly all of the students were able to see a consistency within my Ancillary Texts to that of my main trailer, this is a fact that pleased me as this confirmed that my style consistency had been well informed and the target audience were able to see the correlation between all three pieces of work.
However, despite our negative experiences of showing our work to Year 10 and Year 11 students, it came largely with relief and an enormous sense of surprise that upon our final screening to Media Studies students in Year 12 that they understood the storyline of the piece and our creative decisions that we had elected to take such as our music choices for example. These results largely impressed both me and Zach as we realised that we had decided upon our target demographic of 17- 20 year old adolescents with particular accuracy. It was with this age category that our work proved to be the most popular and successful; a fact with which we were very pleased and impressed with. This also showed that, with our film proving unpopular with a younger audience than that with which we were aiming for we had gauged our target audience effectively and correctly in terms of content and level of maturity. The majority of people were of the view that the film trailer and the two ancillary texts produced in conjunction with it, shared recognisable consistencies between all of the three products, which again I was extremely pleased and relieved with.
In conclusion, I was impressed with how our audience feedback went as it affirmed that we had chosen our target demographic correctly. Upon reflection, were we to repeat the coursework, I would most likely have changed the music choice within the trailer as upon reflection it maybe was too dramatic for the mitigating circumstances within the trailer. The audience feedback provided us with useful information as to how audiences reacted to our work and what further improvements to make were we to repeat the task, having understood the feedback in a positive light, I am pleased that we undertook the task as it highlighted areas whereupon we can successfully improve our work in the future.
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